Embracing Bias

Brought to you by She Sharp & MYOB

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Thursday, April 18, 2024

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How to use cognitive biases to design great products, services, and your life! Join us for an evening at MYOB where we’ll focus on the importance of understanding human behaviour. While technical qualifications can be a gateway to working in software design, we need people from all backgrounds to design meaningful products and services. This talk will speak to the vital contributions human-centred designers make in the tech industry. Hazel Halim and Annabelle Yoon will take you through what cognitive biases are and how to recognise and use them in your work, study, or personal life!

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Meet the Speakers

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WHAT TO EXPECT ON THE DAY

Check out the Agenda

AI USE CASES

Problem: Manual analysis of customer feedback is laborious and prone to bias.

Solution: An AI system that can generate automated summaries of customer feedback, highlighting key themes, actionable suggestions, and relevant statistics.

Problem: Creating and maintaining training materials for new technology platforms is time-consuming.

Solution: An AI system that can reformat, recompile, and update various media types, reducing timeframes and increasing efficiency

Problem: Manual checking and marking of VOU documents is prone to error and time-consuming.

Solution: An AI system that can automatically mark VOUs against an answer sheet and populate relevant metadata into a spreadsheet.

Problem: Manual extraction of information for weekly SAP update emails is time-consuming.

Solution: An AI system that can draft automated emails using predefined templates and populate relevant metadata from an excel export.

Problem: Finding consistent answers to marketing-related questions is challenging.

Solution: A centralized location where all relevant marketing knowledge material is stored and can be interacted with via a human language interface.

Problem: Creating thumbnails for PDFs in the central storage location is labor-intensive.

Solution: An AI system that can automate the thumbnail creation process.

Problem: Writing test protocols and testing summaries is labor-intensive.

Solution: An AI system that can automatically formulate test protocols and summaries from provided requirements and test evidence

Problem: Updating and standardizing procedures is time-consuming.

Solution: An AI system that can extract key points from existing procedures and reproduce a draft procedure in a new template

Our Event sponsor

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